The close monitoring of our competitive environment is a practice already consolidated into Fibria's daily routine. Intelligence Hubs bring together different professionals from the business to analyze, monitor and undergo specific studies. The company understands this to be a way to use in-house competencies in the collaborative production of knowledge. Studies on various strategic aspects, such as competition, the pulp market, biorefinery, and social and environmental practices, are produced and shared among departments. We also have the Competitive Intelligence Portal for quick access to information.
Photo: Márcio Schimming.