The visit to the program "Nossa Casa tem Fibria" (Our House has Fibria) is divided into four key aspects of the brand, presented in an interactive way. Relationship with paper comes in the form of books, wallpapers, photographic papers, packaging, handkerchiefs, and dozens of items of our daily lives. A second category of products - organic foods, honey, and handcrafted products - refer to Fibria's social strategy, which supports the development of the communities neighboring our operations through a series of income-generation programs.
Photo: Fibria archive.
The energy generated in the pulp production processes is another highlight in the visit. Currently, we are self-sufficient in energy and our surplus energy is sold through the public grid, which supplies the cities. And finally, the entire product line related to innovation initiatives that are under development in the company. For example, a toy truck displayed in the house refers to the use of biofuel, which Fibria will produce from eucalyptus wood in the near future. We complement the experience of our children audience through TVs with educational games available in the rooms, the use of tablets for interaction with virtual reality devices, and art workshops for children.
Since its launch in May 2016, a total of 12,056 people visited the project "Nossa Casa tem Fibria." It was set up at the Vitória Shopping Mall, Espírito Santo; at ExpoAgro Vidas, a charity event held in Aracruz, Espírito Santo; in Teixeira de Freitas, Bahia; in at the Vila Olímpia Shopping Mall, São Paulo, and in the annual ABTCP, São Paulo, trade show and congress.
See the "Nossa Casa tem Fibria" project game (www.fibria.com.br/nossacasatemfibria/)
Watch the video about "Nossa Casa tem Fibria."
