A Focus on Sustainability

Valuing our People

GPA HAD

169.959

EMPLOYEES


89.575

MEN

80.384

WOMEN


35.842

WAS THE TOTAL NUMBER OF EMPLOYEES WHO LEFT THE ORGANIZATION


30%

OF GPA EMPLOYEES LIVE AROUND THEIR WORKPLACES


An integral part of the strategy for sustainability, valuing and developing employees is one of GPA’s foci going forward. Complying with health and safety law, promoting the inclusion of people with special needs, women and youth, and disseminating the concept of sustainability among all employees are some of the strategic objectives the Company has mapped out.

In line with this positioning, the Group developed its proposition of value, materialized in the "We want you to be happy here" movement that seeks to enhance the conditions of happiness in the workplace.

In 65 years, GPA has consolidated itself as the largest distribution company in South America.


1. We want you to be happy here!

A large company – With 65 years of history, GPA is the largest South American distribution company, with the best reputation in the segment. Leading or on the way to occupying the top spot in all the segments in which it is active, the Group is the benchmark in the adoption of best practices, a company that is solid, ethical, innovative and committed to the growth of a just, humane and healthy society.

GPA is respected and admired for excellence in leadership, the quality of the products and services at the points of sale, the scope and impact of its activity, the agility of management, and its consistent results.

The diversity of the businesses forms a solid, robust and sustainable whole. For all these reasons, the Group plays an important role in Brazil’s economy, always trying to minimize environmental impacts and encouraging conscientious consumption, promoting the well being of the entire society and contributing to the development of Brazil.

Pleasure in serving – A company where employees are passionate about what they do. The work is intense and replete with achievement. Employees find satisfaction in the good service they provide every day to millions of customers. Even with the day-to-day pressure, GPA believes in and promotes an environment that prizes respect, ethics and team spirit, spreading internal enjoyment. With the belief that people dedicate their technical skill, and fulfill themselves professionally.

Driven by customer needs, the Group maintains an environment that stimulates creativity, the exchange of information and the integration of professionals with different profiles: a diversity of skills to attend to different customers.

Transparent, ethical and responsible partnership forms the GPA way of being and working, and permeates the environment, the corporative universe, and relationships with customers, suppliers and stakeholders.

Career opportunity – In a year, 20% of GPA’s roughly 160,000 employees evolve in their careers, whether toward higher posts in the hierarchy or in positions in different departments or businesses. A career journey that the Group believes is also worth it personally.

Much more than just a big company, GPA is also a partner – it believes in people, knows the importance of its role in their success, the contribution of its employees in each new conquest. It is a company that always tries to understand needs and expectations, and seeks to meet them. As one of the largest employers in South America, it can be seen as one of the largest providers of opportunities to those who want to develop.

Competitive compensation package – GPA offers competitive and meritocratic compensation at all its businesses, and benefits packages appropriate to each function, from offering baskets of basic goods and health plans with quality coverage and service, to programs that look after the quality of life and well being of its people.

Made up of people that do – Employees are the main asset at GPA, which invests in the value of human potential. The Group invests in training and developing its professionals, since it believes that its own growth depends on the daily development of each individual.

GPA cultivates skills that drive each business and enhance shopping experiences. Our People are a team of specialists that ensure focused management, facilitating the best possible results, today and in the future – for each segment of activity and for the entire Company.

Profile of the employee <GRI LA1, LA2 and EC7>

GPA’s practice is to hire people who reside near or in the same cities as its stores. In 2013, of the 1,140 employees who live in metropolitan regions, approximately 30% live nearby. The Group has a Transfer Assistance policy to support employees with moving costs and rent. In 2013, 74.7% of senior managers were from local communities, higher than the 52% figure for 2012. For other roles, the percentage was 61.97%.

NUMBER OF EMPLOYEES BY FUNCTIONAL LEVEL1 <LA1>

 

2013

 

Men

Women

Executive officers

89

15

General managers

1,859

519

Departmental managers/coordinators

2,962

1,586

Technicians/supervisors

1,964

328

Administrative

6,164

7,698

Operational

58,630

54,885

Sales

16,166

13,817

Apprentices

1,741

1,536

Total by gender

89,575

80,384

Total

169,959

1. Were considered direct contract employees. Were not considered athletes, trainees, service providers and third parties.

NUMBER OF EMPLOYEES BY TYPE OF CONTRACT1 <LA1>

 

2013

 

Men

Women

Temporary hires

1,741

1,536

Permanent hires

87,834

78,848

Total by gender

89,575

80,384

Total

169,959

1. Were considered direct contract employees. Were not considered athletes, trainees, service providers and third parties.

NUMBER OF EMPLOYEES BY TYPE OF EMPLOYMENT1 <LA1>

 

2013

 

Men

Women

Full time

46,589

52,136

Part time

42,986

28,248

Total by gender

89,575

80,384

Total

169,959

1. Were considered direct contract employees. Were not considered athletes, trainees, service providers and third parties.

NUMBER OF EMPLOYEES BY REGION1 <LA1>

 

2013

 

Men

Women

South

3,549

2,470

Southeast

69,297

64,927

Central-West

7,281

6,235

Northeast

9,173

6,507

North

275

245

Total by gender

89,575

80,384

Total

169,959

NUMBER OF EMPLOYEES BY BUSINESS UNIT1 <LA1>

 

2013

 

Men

Women

Stores

70,748

72,033

Distribution centers

14,536

3,203

Corporate

4,291

5,148

Total by gender

89,575

80,384

Total

169,959

1Contemplates only employees under the Consolidated Labor Laws regime. Does not contemplate athletes, interns, service providers and outsourced labor.

TOTAL NUMBER OF WORKERS THAT LEFT THE ORGANIZATION <LA2>

2013

 

Homens

Mulheres

Total by gender

21,323

14,519

Total

35,842

DEPARTURE RATE BY GENDER(%)1 and 2 <LA2>

2013

 

Men

Women

Total by gender

24

18

Total

21

1Fires/total employees at period end.

2Departure rates do not contemplate apprentices.

Number of hires by region <LA2>

 

2013

 

Men

Women

South

1,532

1,382

Southeast

26,135

26,400

Central-West

3,631

3,472

Northeast

4,031

2,459

North

148

131

Total by gender

35,477

33,844

Total

69,321

NUMBER OF DEPARTURES BY REGION1 <LA2>

 

2013

 

Men

Women

South

1,132

666

Southeast

16,357

11,487

Central-West

1,864

1,315

Northeast

1,885

993

North

85

58

Total by gender

21,323

14,519

Total

35,842

1Departure rates do not contemplate apprentices.

TOTAL WORKERS HIRED 2013 <LA2>

By gender

 

HIRE RATES BY GENDER (%)1 <LA2>

 

2013

 

Men

Women

Total by gender

40

42

Total

41

1 Hires/total employees at period end.

HIRE RATES BY REGION (%)1 <LA2>

 

2013

 

Men

Women

South

43

56

Southeast

38

41

Central-West

50

56

Northeast

44

38

North

54

53

Total by gender

40

42

Total

41

1Hires/total employees at period end.

DEPARTURES RATES BY REGION (%)1 and 2 <LA2>

 

2013

 

Men

Women

South

32

27

Southeast

24

18

Central-West

26

21

Northeast

21

15

North

31

24

Total by gender

24

18

Total

21

1Fires/total employees at period end.

2Departure rates do not contemplate apprentices.

Cycle of People <LA12>

Developed for all the businesses, the Cycle of People Program occurs annually and evaluates employees based on criteria such as: fulfillment of goals, feedback on the results, performance evaluation, career path and individual development plans. Executives also undergo a 360º evaluation, a process that includes self-evaluation and evaluations by supervisors, colleagues and subordinates.

Performance Evaluation MultiVarejo

At Multivarejo, 96% of the employees eligible for the performance evaluation and development process were evaluated during 2013.

Personnel development <LA10 and LA11>

All of GPA’s business units offer career opportunities to their employees, prioritizing internal personnel for filling positions. External professionals are only sought when the internal candidates don’t fit the required profile.

In 2013, Assaí launched Universidade Assaí, a concept for corporate education that supports the sustainable growth and expansion of the business. With the challenge of stimulating knowledge of the management model and self-service wholesale operations, Universidade Assaí is divided into five schools (Wholesale; Leadership; Operations; Marketing; and Technical and Interpersonal Development), with teaching methodologies that permit the alignment of programs, courses and training with the demands and strategic objectives of the business. In 2013 alone, attendance numbers exceeded 22,000, totaling approximately 643,000 hours of training.

As highlights for 2013, more than 700 leaders were trained throughout Brazil through the Leadership School. Arrangements were also made for the second cohort for the Operations Trainee Program. Currently, 42 trainees are being prepared to become store submanagers. In the Operations School, a package of trainings including on service, knowledge of the business, and operational standards was created, toward preparing the professionals who will assume functions in new stores. In all, there were 233,000 hours of training for new employees.

With a focus on developing people, Nova Pontocom promotes the Talent of the Future Program, where participation is voluntary. The trainings are for operational personnel that are not yet in the leadership ranks. Launched in 2012, more than 780 employees have been trained.

The company also has a Leadership Development Program with the objective of disseminating GPA’s values and Nova Pontocom’s strategies, contributing to developing professional skills and training supervisors, managers and leaders in the practices of participative management and teamwork. The program trained 300 leaders in three years.

In October of 2013, Via Varejo began to change its management by deploying a tool for results-driven management. The new model reinforces Via Varejo’s attributes, by promoting sustainable results and giving more autonomy to managers. As of February of 2014, the manager can do the monthly monitoring of indicators and goals.

As a first step, 1,201 leaders were trained and indicators were established with points of control. In 2014, all store managers will be trained. Other programs also stood out in 2013 at Via Varejo, including:

THE LEADERS OF THE FUTURE PROGRAM
Initiated in 2011, it is intended to train store managers. In 2013 alone, there were 1,320 hours of training for 98 employees. Since inception, it has developed 266 store managers and submanagers, who previously acted as salespeople, administrative consultants and sales training coordinators.

THE CASAS BAHIA SALES TRAINING PROGRAM (PROVE)
The program imparts the best sales practices, so that salespeople can improve results and attain goals. Initiated in 2004, Prove has trained 70% of the employees. In 2013, there were a total of 85,308 attendees in 558,942 hours of training.

HOURS OF TRAINING IN 2013 <LA10>

Functional Category

Indicators

2013

Executive Officers

Total hours

577

Total employees in the category

104

Hours per employee in the category

5.5

General Managers

Total hours

33,930

Total employees in the category

2,378

Hours per employee in the category

14.3

Departmental Managers/ Coordinators

Total hours

322,466

Total employees in the category

4,548

Hours per employee in the category

70.9

Technicians/Supervisors

Total hours

15,905

Total employees in the category

2,292

Hours per employee in the category

6.9

Administrative

Total hours

295,825

Total employees in the category

13,862

Hours per employee in the category

21.3

Operational

Total hours

990,902

Total employees in the category

113,515

Hours per employee in the category

8.7

Sales

Total hours

309,142

Total employees in the category

29,983

Hours per employee in the category

10.3

Apprentices

Total hours

4,178

Total employees in the category

3,277

Hours per employee in the category

1.3

Total

Total hours

1,972,925

Total employees

169,959

Hours per employee

11.6

Compacts on education <LA10 and LA11>

GPA has agreements with educational institutions that offer discounts for employees and their families, throughout Brazil. There are also selective half-scholarships offered for undergraduate and language study. During 2013, 133,000 scholarships were offered to employees at GPA, which also invested approximately R$16 million on internal programs for its team.

Compensation and benefits <EC5>

In 2013, the position with the lowest compensation at GPA was part-time, earning half of the minimum wage of R$678.00. In 2012, the lowest wage was equivalent to the national minimum (R$622.00).

AVERAGE COMPENSATION BY FUNCTIONAL CATEGORY (R$) <LA14>

 

2013

 

Men

Women

Proportion w/m (%)

Executive officers

R$ 43,776.10

R$ 35,100.19

80.2

General managers

R$ 8,707.52

R$ 9,576.53

110.0

Departmental managers and coordinators

R$ 4,814.17

R$ 4,856.45

100.9

Technicians/supervisors

R$ 1,467.89

R$ 3,020.81

205.8

Administrative

R$ 2,866.44

R$ 2,287.08

79.8

Operational technicians

R$ 979.33

R$ 1,012.64

103.4

Sales

R$ 1,450.39

R$ 1,333.08

91.9

Apprentices

R$ 437.05

R$ 427.57

97.8

Highlights

Nova Pontocom took 4th place, in the category for 2,001 to 4,000 employees, in the survey on engagement conducted in 2013 by Valor Econômico newspaper and Aon Hewitt, which identified best practices for personnel management in the Brazilian market.

Focus on communication

With the objective of innovating and facilitating internal communication, Nova Pontocom created internal radio so that employees can follow the company’s news and benefits.

Assaí launched an internal magazine (‘Our Assaí’) that, in addition to presenting the company’s corporate profile, deals with such topics as operations, processes, career, and best practices in business. In 2014, the objective is to strengthen direct channels of communication, toward tightening the relationships between the leadership and their teams.

BENEFITS OFFERED TO EMPLOYEES, BROKEN DOWN BY SIGNIFICANT
OPERATING UNIT1 <LA3>

 

Number of employees benefitted

Observations (Via Varejo)

Food voucher

6,309

Branch FTEs2

Transport voucher

104,812

All FTEs

Life insurance

103,469

Corporate FTEs

Health plan

256,573

All FTEs

Maternity/paternity leave

516

Half of corporate

Retirement fund

921

-

Basket of basic goods

55,377

All FTEs

Gym

1,073

Corporate FTEs

Wedding gift

503 (R$ 41,960.94)

All FTEs

Ticket car3

150

All FTEs

Check-up

39 (Annual Cost 45,352.48)

Corporate FTEs

Private pension plan

34

Corporate FTEs

Vehicle

43

Corporate FTEs

Meal vouchers (eligible positions)

11,024

All FTEs

1GPA:There is no coverage for disability/impairment nor a stock option plan.

2Via Varejo:

FTE= Full-Time Employees

The amounts denoted All FTEs refer to the sum for corporate, distribution center{s} and branches. When they correspond only to one of these, it is so noted at the side.

At Via Varejo there is no: coverage for disability/impairment, retirement fund or stock option plan.

3Ticket car:

73 corporate FTEs, credit card – R$43,720.00

35 distribution center FTEs, credit card – R$39,376.00

42 branch FTEs, credit card – R$23,540.00

Pension plan <EC3>

GPA maintains a voluntary private pension plan, based on defined contributions varying from 2-8%, depending on the employee’s salary and age. Program participants are entitled to the Company’s counterpart, which is equivalent to 100% of the employee’s contribution.

The defined contribution benefit is sourced to a private pension plan administrator, without GPA involvement in future obligations. In 2013, the annual cost of plan was R$514,329.32.

Collective bargaining <LA4 and LA5>

All GPA employees are hired under the Consolidated Labor Laws regime (CLT). The Collective Bargaining Agreement provides that two or more unions, together with the Group’s professionals, stipulate the applicable working conditions. Notices of possible operational changes relating to labor relations are provided considering the provisions of the Collective Bargaining Agreement and applicable labor law. Matters such as safety and health are not covered by the union agreements, but GPA stresses the requirement of complying with the Normative Regulations (NR), relating to occupational health and safety.

Diversity < HR4>

The Company respects diversity, without discrimination of any kind (race, gender, religion, sexual orientation, physical characteristics, nationality or socio-economic level), which values are contained in its Code of Moral Conduct. In cases of violations of these rights, GPA has reporting mechanisms such as the Channel for Complaints and an Office of the Ombudsman.

The Code of Moral Conduct also provides for an investigation and possible punishment in cases of discriminatory conduct. For such matters, the Personnel Management department, together with legal and the respective manager, are responsible for analyzing and monitoring possible occurrences. More complex situations may require the involvement of the Special Operations department.

In 2013, GPA continued several programs of a social nature. Through the People with a Future, Third Age, First Job and Young Apprentice initiatives, the Group tries to promote social inclusion and the professional training of youth and people aged 56 and up (Learn more in the box on Other initiatives).

The Personnel Management department was restructured in 2013; one of the objectives of this change was to improve the Company’s record in hiring and retaining people with special needs. One of the highlights in this new format was the contracting of three external consultancies, which mapped the profiles of the candidates, followed by a proposal to attract and select people and raise consciousness among leaders. The last stage, of training the leadership, will occur in 2014.

GPA also reinforced its efforts to include people with special needs, fomenting a culture of perennial diversity, providing increasing opportunities to these professionals.

To make this a reality, programs such as Refer a Special Needs Friend and Family, with employee participation, were created, and Case Histories of Success were promoted bringing together testimonials of leaders and colleagues from work with positive stories about the work of employees with special needs. This material was utilized in several trainings, including to facilitate the development of the managers.

At Assaí, there were a variety of actions focused on generating job opportunities for people with special needs. At the stores, vacant positions were allocated for hiring people with special needs. Recruitment began to be done through specialized consultancies, and partnerships were signed with institutions, NGOs, churches and governmental entities that serve people with special needs and their families, aiming at the possibility of hiring trained labor. A variety of channels of communication with customers were utilized to advertise job openings. In 2014, the Diversity Management Program, to raise consciousness within the organization, train the leaderships and develop actions that will help retain and engage these employees will be rolled out.

Via Varejo has begun to revise and draft policies for new rounds for hiring people with special needs, which will be implemented in 2014.

INDICATORS OF DIVERSITY < LA13>

Gender (%)

 

Via Varejo

GPA1

 

Men

Women

Men

Women

Executive officers

87.5

12.5

84.7

15.3

General managers

79

21

77.2

22.8

Departmental managers and coordinators

64.5

35.5

65.2

34.8

Technicians/supervisors

86.5

13.5

84.6

15.4

Administrative

25.7

74.3

55.4

44.6

Operational

71.6

28.4

44.1

55.9

Sales

53.4

46.6

59.6

40.4

Apprentices

49.2

50.8

54.5

45.5

BLACKS (%) <LA13>

 

Via Varejo

GPA1

 

Men

Women

Men

Women

Executive officers

3.8

0

0

0

General managers

1.9

0.4

21.9

14.5

Departmental managers and coordinators

2.9

0

43.3

38.4

Technicians/supervisors

5.6

0.4

53.3

41.7

Administrative

1.3

5

43.6

39.1

Operational

7

2.2

68.8

68.8

Sales

2.6

1.9

67.9

62.4

Apprentices

3.3

2.7

88.8

87.9

1The GPA cluster contemplates Nova Pontocom, Multivarejo, Assaí, GPA Malls and Corporate.

Other initiatives

GPA foments a series of programs dedicated to promoting diversity and inclusion, such as:

First Job

Oriented toward youth aged 16 and up searching for their first job. The objective is to prepare them for the labor market, so that they can in the future build a career in the Group. In 2013, 9,186 youth were hired under the program, with registry on a Work Card.

Young Apprentice

The program selects youth aged 14-24. The training lasts approximately one year and is intended to train, involve and promote the professional development of the apprentices. Courses administered by the Serviço {Nacional} de Aprendizagem Comercial (SENAC) also complement the program. In 2013, 1,976 youth participated in the program.

People with a Future

The program, conducted in partnership with Fundação Casa, hires youth that have completed social education programs (community service, probation or halfway houses), toward inclusion and reintegration. In 2013, six youth (from an initial cohort of 25 participants) were trained by the program.

GPA for All

This program promotes the inclusion of people with special needs. In 2013, 113 people were hired.

Third Age

Work opportunities for people aged 56 and up, to value the contributions and experience of this group throughout the business. In 2013, 424 people were hired under the program.

PEOPLE WITH SPECIAL NEEDS (%) <LA13>

 

Via Varejo

GPA1

 

Men

Women

Men

Women

Executive officers

0

0

0

0

General managers

0.08

0.32

0.1

0.4

Departmental managers and coordinators

0

0

0.1

0.1

Technicians/supervisors

0.15

0.76

0.1

0

Administrative

1.43

0.96

0.3

0.2

Operational

1.23

1.94

1.7

0.8

Sales

0.25

0.49

0.1

0.1

Apprentices

0

0

0

0

AGE GROUP (%) <LA13>

 

Via Varejo

GPA1

 

Under 30

30-50

Above 50

Under 30

30-50

Above 50

Executive officers

0

87.5

12.5

0

77.8

22.2

General managers

8.9

83.7

7.5

1.3

82.2

16.5

Departmental managers and coordinators

13.9

76.1

10

15.3

77.2

7.5

Technicians/supervisors

12.9

78.5

8.5

23.8

61.1

15

Administrative

31.2

65

3.8

23.5

69.7

6.8

Operational

38.1

55.7

6.3

49.1

43.1

7.8

Sales

30.6

62.1

7.2

35.6

56.9

7.6

Apprentices

99.6

0.4

0

100

0

0

1The GPA cluster contemplates Nova Pontocom, Multivarejo, Assaí, GPA Malls and Corporate.

Occupational health and safety <LA6 and LA9>

Commissions for In-House Prevention of Accidents (CIPAs) are responsible for identifying risks in the workplace and raising professionals’ consciousness on safe behaviors. There are currently CIPAs at 570 GPA units, representing approximately 85% of the staff. At year-end, 364 Via Varejo units had commissions, covering approximately 63% of the staff.

Occupational health and safety is governed by the Ministry of Labor’s Regulatory Norms, which deal with: the use of individual safety equipment; ergonomics; occupational exams; and good working conditions, among other matters. These standards are eventually reinforced in collective bargaining agreements. Violations of the laws entail the applicable penalties.

Programs for risk education, prevention and control <LA8>

GPA has programs for the prevention and treatment of serious diseases for its employees and their families, providing general clinical and medical specialist assistance. It also has a flu vaccination campaign, a pre-natal care program, anti-smoking and chemical dependence initiatives and consciousness-raising campaigns on such topics as hypertension, diabetes, and healthy nutrition.

GPA’S HEALTH AND SAFETY INDICATORS1 <LA7>

GPA and Via Varejo

Injury rate

Occupational disease rate

Total days lost2

Rate of absenteeism3

 

Female

Male

Female

Male

Female

Male

Female

Male

Central-West

1.24

1.18

0.06

0.08

2775

1759

51.16

26.86

Northeast

1.11

1.53

0

0.04

2652

2679

44.70

32.69

Southeast4

1.01

1.71

0.04

0.33

19525

40556

29.53

55.90

North

0

0

0

0

0

0

0

0

South

0.66

1.20

0

0

539

1538

29.45

52.54

1The consolidated indicator includes Nova Pontocom, Multivarejo, Assaí, GPA Malls, Corporate and Via Varejo.

2Days lost refers to calendar days following the accident. The basis for calculating this indicator differs from 2012, frustrating comparison.

3 Does not include data for Via Varejo.

4There were two deaths in the Southeast region.

 

 

Focus on Quality of Life

Through its Sports Program, GPA tries to promote social change and mobilization, providing incentives for the quality of life and the well-being of employees and their families. The initiatives are oriented towards holding events on healthy habits, physical training and nutritional advice. The program is divided into three pillars – GPA Club, GPA Gym and GPA Nutrition – which are described below:

GPA Club

Maintained since 1993, it offers physical activities such as walking, running, biking and dance classes. Approximately 2,000 employees participate in São Paulo (SP), Campinas (SP), Brasília (DF), Rio de Janeiro (RJ), Goiânia (GO), Fortaleza (CE), Recife (PE), and Belo Horizonte (MG).

GPA Gym

Since the inauguration of the first unit in 1998, GPA Gym has grown to 19 units at stores and distribution centers in São Paulo state, the Federal District (DF), Ceará (CE), and Rio de Janeiro (RJ), in addition to a unit at the Group’s headquarters in São Paulo (the Brigadeiro Complex). In 2013, there were 7,500 employee beneficiaries who also received professional assistance and services such as gymnastics for the workplace (18 GPA Gym units and three administrative departments) and gymnastics for customers (eight Pão de Açúcar stores in São Paulo).

GPA Nutrition

GPA offers personalized nutritional guidance to employees, with the objective of contributing to a healthier lifestyle and providing nutritional technical support. In all, four nutritionists, including two at headquarters, one for the distribution centers in São Paulo and one in Fortaleza (CE), provided more than 3,000 sessions to employees during the year.