Toyota do Brasil Business performance

The Toyota Motor Corporation (TMC) showed significant results in 2015. For the fourth time, TMC had the highest vehicle sales in the world, with 10.15 million units commercialized. In spite of a 0.8% decrease in sales, due to difficulties in certain markets, the company maintained its outright leadership with the Corolla, posting record sales of 1.33 million units.

In spite of the retraction in the Brazilian economy, TDB showed a positive performance in production and sales, with revenues of R$ 13.2 billion – placing it among the top seven car manufacturers in the country.

According to the automotive industry association Anfavea (Associação Nacional dos Fabricantes de Veículos Automotores), Brazil has one of the leading automotive markets  and industries in the world, with more than 30 manufacturers of cars, agricultural machinery and heavy goods vehicles.

Anfavea figures for 2015 show that overall automobile sales in the year totaled 2.57 million, a significant 26.6% decrease compared with the 3.5 million vehicles sold in 2014. Political instability,  a reduction in consumer and investor confidence and more restricted access to credit were key drivers of this situation. Brazilian automobile production in the year totaled 2.43 million units, a decrease of 22.8% compared with 2014.

Exports benefited from the appreciation of the US dollar and commercial agreements signed with countries such as Argentina, Colombia, Mexico and Uruguay during the year. The automotive industry in the country ended the year with 129,700 jobs, 10.2% down on 2014.

Faced with this tough conjuncture, TDB implanted measures to reinforce efficiency in line with the company's business drivers - such as adjusting to demand, the kaizen culture and systemic productivity. In 2015, the company commercialized 175,843 units, 10% down on the previous year. It did, however, increase its market share to 6.8%. Production for the year totaled 173,991 units.