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Through a variety of partnerships, GPA seeks to collaborate toward socio-environmental and economic improvement of the communities in which it does business, and to promote health through sports.

One example of this is at Pão de Açúcar, which held four relay marathons and four children’s runs, and invested in 79 professional athletes. In 2013, the Pão de Açúcar Relay Marathon involved 7,000 participants in Brasília, 11,000 in Rio de Janeiro, 12,000 in Fortaleza and 36,000 in São Paulo. The Pão de Açúcar Kids Runs involved 5,000 children in São Paulo, 1,200 in Fortaleza, 1,200 in Brasília and 1,200 in Rio de Janeiro.

Extra promotes monthly bike rides that involved a total of 4,000 people in 2013. The Núcleo de Alto Rendimento (NAR) evaluates athletes and had 390 new athletes and 817 consultations last year.

Both the bike rides and the relay marathons are eco-friendly, stimulating the use of pollution-free transport, neutralizing carbon emissions through segregated collection and recycling materials that are collected at the events and donated to cooperatives (500 kilos in 2013 alone).

For 2014, the objective is to increase the number of participants in the Pão de Açúcar kids runs in Rio de Janeiro, the Federal District and Fortaleza by 10%, and to increase the number of bike rides by 10%, while expanding to other regions, such as Campinas and Ribeirão Preto, in São Paulo state.

In addition, to back its positioning, GPA is the principal sponsor of the Instituto GPA, which manages the Company’s private social investments.

Instituto GPA was created in 1998 to promote the development of youth and children, through educational, social and cultural activities – one of the Group’s commitments. Its initiatives are oriented toward fomenting and developing people’s potential, providing better conditions for health, housing, education, training and professional specialization. Instituto GPA believes that economic growth translates into improvements in everyone’s living conditions.

In this transformative process, education is the principal tool for building concrete civic actions and fighting for a more just society. Educational programs that stimulate employability and entrepreneurialism are offered free of charge. It is focused on Osasco and Santos in São Paulo state, Rio de Janeiro and São Gonçalo in the state of Rio de Janeiro, and Brasília.

INSTITUTO GPA’S TWO FRONTS ARE

EDUCATION
High school education integrated with professional technical training courses.

MOBILIZATION FOR THE GROUP’S SOCIAL ACTIONS
With actions to encourage voluntarism and social campaigns.

The Instituto GPA Music & Orchestra Program <SO1>

Created in 1999, the program offers 2-year courses for strings, wind instruments and percussion for youth aged 10-18. In addition to learning about music and culture, students develop discipline, culture, concentration, team spirit and civic virtue.

The program, which in 2013 was approved under the federal government’s Rouanet Support for Culture Law, is conducted at four of the Instituto’s Casas, in Osasco (SP), Santos (SP), Rio de Janeiro (RJ) and Brasília (DF). Outstanding talent joins the Instituto GPA Orchestras until they turn 21. During the year, there were 13 music classes, and for 2014, the objective is to create two new classes in the city of São Paulo. The highlights for 2013 were:

> Eight members of Instituto GPA Orchestra participated in a music course in partnership with the Berklee College of Music in Boston, Massachusetts.

> Students aged 11-17 participated in the 4th Iguazú en Concierto, the international festival for children’s and youth orchestras and choirs, in Puerto Iguazú, Argentina, where they performed four times for an audience of 8,000 people.

> 25 youth from the Instituto GPA Orchestra toured in France, where they participated in the Casino award ceremony and played for employees at the national headquarters.

Advanced Nucleus in Food Technology (NATA) <SO1>

The result of a partnership between Rio’s Department of Education (Secretaria de Estado de Educação do Rio de Janeiro - SEEDUC/RJ), the Department of Fishing and Supply (Secretaria de Agricultura, Pecuária, Pesca e Abastecimento do Rio de Janeiro - SEAPPA/RJ), GPA and the Instituto GPA, NATA offers a high school education integrated with professional technical training.

Developed at the Colégio Estadual Comendador Valentim dos Santos Diniz, the disciplines of high school are mixed with technical and professional skills. The school was built in May of 2009, and has two benchmark technical training programs: Milk & Dairy Products and Baking. With capacity for 600 students, the complex has 20 classrooms, two libraries (general and technical), four labs for microbiological and chemical analyses, and two pilot plants equipped for practical application of what is learned in the classroom.

Day of Solidarity <SO1>

Created by the Instituto GPA with support from the Casino Group Corporate Foundation, the Day of Solidarity tries to raise social consciousness on hunger and poverty in Brazil. In 2013, all Pão de Açúcar, Extra and Assaí stores participated in collecting non-perishable foods that were distributed to thousands of low-income families. Partner institutions helped mobilize to collect and distribute food throughout the country.

The Day of Solidarity was November 30 at 100 stores and December 7 at all Pão de Açúcar, Extra and Assaí stores. Three hundred 300 metric tons were collected – 200 at stores and 100 donated by the Instituto GPA.

Social mobilization <SO1>

Over the course of the year, the Instituto GPA has a variety of collection campaigns in partnership with the companies in the Group, which function as collection points for donations of coats, books and toys. Materials collected at Extra, Assaí, Pão de Açúcar, Casas Bahia and Pontofrio stores from customers and employees are sent to 300 institutions located near the stores and that are pre-selected by the Instituto GPA. In 2013, 545,921 books, 489,450 coats and 647,870 toys were collected.

Voluntarism  <SO1>

Two volunteer actions by the Instituto GPA were highlights in 2013: Easter in Solidarity, involving donations of Easter eggs to low-income children, and the Charity Tree, in which employees at all the GPA businesses donate toys, clothes and shoes to children, most from shelters. In 2013, more than a thousand children were involved in the initiative. The Volunteer program involved 1,562 employees (Easter in Solidarity, Charity Tree and Santa’s Workshop) and 3,211 volunteers from partner institutions through the Day of Solidarity.

The Prosper Program <SO1>

In December of 2013, the Instituto GPA, with support from the Casino Group Corporate Foundation, formalized a partnership with the Fundação Getúlio Vargas to implement, in 2014, a scholarship program for promising low-income students for whom universities are not otherwise accessible for financial reasons. As of 2014, the Prosper Program will grant 10 scholarships a year for undergraduate programs in business administration or public administration. It is a social incentive program for education, without linkages with the Company. GPA executives will volunteer in the program to mentor these youth, to help coach and guide them based on their experiences. In addition to the scholarships, every semester, the Instituto GPA will provide financial help for purchasing didactic materials, transportation, food and housing, if the student is not from the city of São Paulo.

Actions of the Via Varejo Foundation <SO1>

In 2013, the Fundação Pontofrio was renamed the Fundação Via Varejo and, as of 2014, will have new lines of actuation. In 2013, the highlights were:

THE YOUTH PROJECT
Undertaken in Irajá (RJ), the project has been in place for 13 years and has now received the 2nd generation of students for classes on soccer, volleyball, futsal, beginning sports and judo. The objective is to promote, through sport and educational activities, the social inclusion and the physical, intellectual and cultural development of less fortunate children and adolescents. In 2013, 500 youth aged 6–17 participated.

SMALL RECYCLING
Tries to promote environmental education through recycling materials gathered by the community. Activities include encouraging recycling, workshops on environmental education and gymkhanas to collect materials. In 2013, 2,727 children, youth and adults participated in the initiative.

SOCIAL ACTION WITH THE SESC
More than 2,000 people participated of in the social action held in October, in Irajá (RJ), through a partnership between the Via Varejo Foundation and the SESC, schools in the region, the Secretaria de Saúde and other public agencies. There were workshops on kites and jewelry, talks on dengue, STDs and drugs, blood pressure and glucose checks and soccer and volleyball matches, among other activities.