Boldness that Inspires
GPA always seeks opportunities moving the market with ideas and bold strategies, defining standards, break paradigms and arouse the interest of stakeholders.
To ensure the development of the business while creating value for shareholders, commercial partners and employees, GPA’s strategic approach is focused on four main axes:
> Growth
> Operational excellence
> Innovation and sustainability
> People and management
This orientation is established based on an analysis of macroeconomic data and ongoing market studies, which make it possible to assess the current environment, identify market opportunities, understand the real needs and aspirations of consumers and, thus, develop more specific and bolder strategic actions.
Strategic Approach
The word of the year was competitiveness, to increase the flow of customers in the stores and, thus, win gains in market share.
Economic and Financial Performance
The Economic and Financial Performance of GPA showed positive results in 2013.
Capital Markets
In 2013, GPA’s share price increased 17.1%, closing the year at R$104.91 on the BM&FBovespa.
Prospects
GPA will remain focused on its strategy of operational excellence, gains in efficiency and cost reduction.
